GTY App Landing Page

The Grace to You App landing page was functional but didn't draw users in. As a designer and developer at Grace to You, I was tasked with improving its user experience so that more visitors download and use the app. Reviewing the page, I found three gaps:

• Visual Appeal: The design lacked the appeal to draw users in.
• Information Hierarchy: The apps' benefits weren't immediately apparent.
• Call to Action: The download call to action needed more prominence.

The refreshed landing page is more visually appealing and easier to use, so visitors can quickly see the apps' benefits and are encouraged to download them. The strategic content placement and clear call-to-action buttons carry that experience.

I answered each gap directly:

• Modernized Visual Design: A cleaner, more contemporary design with better use of whitespace for readability, using high-quality images and icons to show the apps' interfaces and features, and a font consistent with GTY's style guide.
• Strategic Content Placement: Content reorganized to highlight the benefits of the apps, such as access to John MacArthur's teachings, convenient listening schedules, and devotionals.
• Clear Call-to-Action: Prominent, visually distinct download buttons for each app.
• Responsive Design: A fully responsive page across desktops, tablets, and smartphones.

Page Walkthrough

The page reads as one short story, told in alternating sage-green and white bands with slanted edges that keep the eye moving down the page.

The First Screen

Everything a visitor needs to decide is visible before scrolling: the headline “The Brand-New Grace to You App,” a one-sentence promise (“Rebuilt from the ground up, our new app provides a fresh look and simpler navigation”), a phone showing the app's real home screen, and both store buttons right beside it.

What You Can Do

The next band answers “what's in it for me?” in plain language, next to the app on a tablet: search sermons by passage or topic, listen to the radio and television broadcasts on your own schedule, build a habit with a daily devotional, or tune into Grace Stream for nonstop Bible teaching.

New Features

For people who used the previous app, a short list names what's new, beside a carousel of phone screens: a refreshed, cohesive design, more robust search, up-to-date account security, and a personalized account to track progress and save sermons for later.

Questions, Answered

A relaunch raises practical questions, so the page answers them directly: whether existing gty.org and Study Bible app accounts carry over, what happens to activity from the old app, and why the change was made, which is a single GTY account across gty.org, the new app, and The Study Bible app.

One More Chance to Download

The page closes where it started: a “Get the App Now” band with both store buttons, so the download is one tap away at the top and at the bottom.