The Patricia MacArthur Pastoral Care Fund

As a designer at Grace to You, my approach to the Patricia MacArthur Pastoral Care Fund logo was to create a visual identity that feels both personal and nurturing, reflecting the fund's mission.

The balance of modern minimalism and classic script ensures the design feels both contemporary and enduring, resonating with a broad audience while conveying stewardship and care. The logo was presented at the GTY Volunteer Appreciation Christmas Party.

Crafting Stewardship & Care

Every element of the mark was chosen to carry part of that mission:

• A pair of poppy flowers as the central motif, for their symbolism of remembrance, care, and gentle strength
• A continuous line drawing style to convey unity and ongoing support
• A circular frame that reinforces a sense of wholeness and protection
• A handwritten script for “Patricia MacArthur” that adds a personal, human touch, making the logo feel approachable and heartfelt

Logo Versions

The color variations—ranging from soft, natural hues on a white background to elegant gold on black—keep the logo versatile and impactful across different settings and materials, maintaining brand consistency while allowing for contextual flexibility.

The full-color version with red and yellow poppies and a green base is vibrant and uplifting, ideal for print and digital use where warmth and visibility are needed.

The gold-on-black variant offers a sophisticated, timeless look suitable for formal events or commemorative materials.

Including Patricia MacArthur's portrait in one version personalizes the brand further, honoring her legacy and making the fund's purpose immediately clear.

Clear Space & Size

The emblem works like a seal. It needs room around it, and its finest lines (the script and the web address) set how small it can go.

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Clear space

One eighth of the emblem’s width (x) on every side.

Minimum size

240px wide on screen, 2 in (51 mm) in print. The script and web address are fine lines.

Placement

Centered or on its own, like a seal. One emblem per view.

Color

Color comes from the poppies and the ground they grow from, laid as soft discs behind the line work. On black, everything turns to a single memorial gold.

• Poppy Red

  Hex

  #F16E50

  RGB

  241 110 80

  The first poppy. A fill behind the line work, never text.

• Poppy Yellow

  Hex

  #FDC82C

  RGB

  253 200 44

  The second poppy, always beside the red.

• Meadow Green

  Hex

  #7AC674

  RGB

  122 198 116

  The ground the poppies grow from.

• Memorial Gold

  Hex

  #F8BD63

  RGB

  248 189 99

  The single color of both black versions. Only on black.

• Ink

  Hex

  #121212

  RGB

  18 18 18

  The continuous line and lettering; the black ground.

• Paper

  Hex

  #FFFFFF

  RGB

  255 255 255

  The full-color version's ground.

Lettering

Three voices make up the name, from most personal to most practical. The lockup is fixed artwork: the name is never retyped or rearranged.

Script Name

“Patricia MacArthur” is hand-lettered, the personal touch at the heart of the lockup.

Serif Capitals

“Pastoral Care Fund” in quiet geometric capitals that steady the script.

Sans Address

“GTY.ORG” small and tracked out, tying the fund back to Grace to You.

Usage

A few rules keep the emblem gentle and recognizable wherever it appears.

Stationery & Care Items

A pastoral care fund is felt most through a note, a gift, or a care package, so I extended the identity onto the pieces that carry that care: note cards sealed in wax, stationery, a care box, a mug, and a tote. These concepts set the full-color emblem on warm paper, kraft, and natural canvas, with the poppies echoed in real flowers, so every piece feels personal, gentle, and handmade.

Throughout, the balance of modern minimalism and classic script was the thread, keeping the design contemporary and enduring.